In this episode, we sit down with Selwyn Donald, a well‑known
stock agent and auctioneer with Link Livestock, whose lifelong involvement in
both the farming and selling sides of the dairy industry gives him a unique
perspective on what makes a successful cattle sale. Selwyn shares how his
background shaped his career, and the insights he’s gained from working with
farmers across the country.
We explore what farmers should be thinking about when
planning a sale — including the timing, format, and choosing the right selling
platform — along with how to select animals, market their strengths, and
present them in ways that resonate with buyers. Selwyn also discusses the value
of accurate records and 3GP data, and the growing role of online and hybrid
options in today’s marketplace.
Whether you’re preparing for your first sale, looking to
refine your approach, or simply interested in the process behind showcasing
quality dairy cattle, this episode offers practical guidance, industry context,
and a clear look at the preparation and teamwork involved in achieving strong
results.
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